Organic traffic are those visitors that land on your whatsapp from unpaid source which is essential free traffic, organic source include search engines like Google, Quora, Nairaland and other social media platform.

The brand of digital marketing that focus on improving organic traffic is called search engine optimization

Organic traffic increase website trust and trend to have better conversion rate than paid ad because there is a better intent for organic, the return for organic traffic is very high since it is semi permanent in nature compared to paid ads.